Why Multifamily Real Estate May Be the Smartest First Move for New CRE Investors

If you’re considering diving into commercial real estate, there’s a good chance you’ve heard that multifamily apartment buildings are a smart place to start. But what makes apartments so different from other kinds of commercial real estate—like office buildings, retail centers, or industrial warehouses?

Here’s what you need to know.

Apartments Have Residential Tenants—Not Businesses

Unlike retail or office buildings, apartments serve as homes, not workplaces. This core difference makes apartment investments feel more familiar to most people. After all, everyone has lived in a home—but not everyone has leased an office suite.

Shorter Lease Terms

Most apartment leases are 12 months or even month-to-month. This allows you to adjust rents more frequently and keep pace with the market—something you can’t always do with long-term commercial leases locked in for 5-10 years.

Tenant & Landlord Laws That Prot...

Most new commercial real estate investors don’t realize it, but access to a title company account can give you a major edge—and inside the Confident Commercial Real Estate Investing Course, I show you exactly how to get one.

Once you complete the lesson titled “Benefit from a Title Company’s Impressive Services,” you’ll receive exclusive access to the title company I’ve used for over 30 years. This opens the door to powerful tools—Property Profiles and eFarming capabilities—that many professionals charge  $250/month or more!

But for the Confident Commercial Real Estate Investing Course students?
It’s included. Let me explain why this matters.

🔍 What’s a Property Profile?

A Property Profile is a comprehensive, behind-the-scenes snapshot of a property that goes way beyond just square footage and bedroom count.

Here’s what’s typically included:

• Ownership History
  Track current and past owners, including any transfers, quitclaims, or legal filings.

• Property Characteristics
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